Kate Matsumoto
PRINT + WEB DESIGNER
KarmaGo_device_1.jpg

Karma

Product and visual design for a New York-based tech startup.

Karma enables its users to be their own internet providers and work from anywhere. Users choose how much data they purchase, and how they use it, and where they use it.

One of my first challenges when I joined Karma was to make our email experience more fun, colorful, and compatible in all email clients.

One of my first challenges when I joined Karma was to make our email experience more fun, colorful, and compatible in all email clients.

I then designed landing pages to support ongoing targeted campaigns. We measured impact of marketing and messaging through A/B testing.

I then designed landing pages to support ongoing targeted campaigns. We measured impact of marketing and messaging through A/B testing.

I also systemized Karma's assets and typography to compile a consistent Sketch library for our design team to use in our front-end projects.

I also systemized Karma's assets and typography to compile a consistent Sketch library for our design team to use in our front-end projects.