In February of 2014 Tina Roth Eisenberg (a.ka. swissmiss), the founder and CEO of CreativeMornings, missed her second event in CM/NYC history. Team CreativeMornings thought it would be fun to surprise Tina and show her that even though she was not physically at the event, she could be there in spirit as a cardboard cut-out.
I scoured the internet for a full-body shot of Tina and found this photo by Bekka Palmer. With a helping hand from Shutterstock and some intense Photoshop, the photo eventually became the life-sized effigy and phenomenon that is #2DTina . I can say without a doubt that she is my most recognized piece of work.